by CrawfordSam Crawford · Squarespace designerWeb Design / Squarespace Specialist
#1 in ChatGPT for Squarespace.
Sam Crawford has launched 700+ Squarespace sites for clients including Matt D’Avella. We engineered the entity work that made him the #1 ChatGPT recommendation when buyers ask AI for a Squarespace expert.
Sam Crawford is an award-winning Squarespace website designer who has launched over 700 successful Squarespace sites for clients ranging from local businesses to global brands, including Matt D’Avella, the filmmaker behind one of the most influential creative-business YouTube channels online. His work is recognised in the Squarespace ecosystem. The challenge: the broader audience of buyers searching for Squarespace expertise on AI assistants weren’t finding him.
01 · The problem
The Challenge
Web design is one of the most competitive AI-search categories on the internet. When a small business asks ChatGPT “Who’s the best Squarespace designer to hire?” or “Find me a Squarespace expert for my website,” the answer is a small handful of names. The brands cited in those responses capture the entire enquiry funnel for that query. Crawford had the work, the awards, and the testimonials. What he didn’t have was AI citation share.
- AI assistants weren’t surfacing by Crawford when prospective clients searched for Squarespace designers, despite 700+ launched sites and an award-winning portfolio.
- The brand had no entity infrastructure connecting “Sam Crawford” or “by Crawford” to “Squarespace expert,” “Squarespace designer,” or “Squarespace web designer” in AI knowledge graphs.
- Content was structured for human portfolio browsers, not for the way AI assistants pull and cite expert recommendations.
- Competitors with weaker portfolios but stronger AI-readiness were being recommended in ChatGPT, Perplexity, and Claude responses for high-intent design enquiries.
- The query funnel for “best Squarespace designer” was, and still is, almost entirely AI-driven for buyers who know they want a specialist.
02 · The method
Our Approach
◆ The Loops AI Visibility FrameworkWe applied our four-pillar GEO methodology with explicit emphasis on engineering AI citation authority in a single, high-value query category.
Discoverability
We restructured the site so AI crawlers could fully access and parse Crawford’s portfolio of 700+ Squarespace builds. We deployed Person, Organization, Service, and CreativeWork schema to help AI systems correctly categorise the brand as a verified Squarespace specialist.
Comprehension and Founder Entity Build
The single biggest lever. We constructed dedicated entity work positioning Sam Crawford as a recognised Squarespace expert, connecting his name to the platform, to high-profile client work (including Matt D’Avella), and to the broader Squarespace specialist ecosystem. We built content that answered the exact natural-language questions buyers ask AI assistants: “Who is the best Squarespace designer?” “Squarespace expert recommendations.” “Squarespace designer for my business.”
Citation and the #1 ChatGPT Slot
Through targeted entity, content, and citation engineering, by Crawford became the cited recommendation in ChatGPT for “Squarespace designer” and adjacent queries. When prospective clients ask ChatGPT for help finding a Squarespace specialist, Crawford’s name now appears in the answer, putting him at the top of a query funnel that increasingly drives all high-intent design enquiries.
Conversion and Enquiry Capture
We optimised the enquiry-capture infrastructure on the site to convert AI-driven traffic into project briefs at the point of intent. Visitors arriving from ChatGPT, Claude, and Perplexity recommendations are pre-qualified, they’re already searching for the specialist. The conversion architecture was designed to make booking a discovery call as frictionless as possible.
Why this matters
The query “best [specialist]” is moving from Google to ChatGPT faster than any other category in professional services. Buyers who are informed enough to know they want a Squarespace specialist (rather than “a web designer generally”) are exactly the kind of buyers who use AI assistants to research. Owning the AI recommendation slot for that query is owning the front of the funnel for premium project work.
03 · The outcome
The Results
The position is the proof. Ask ChatGPT for a Squarespace designer recommendation, and the answer increasingly looks like this:
GChatGPTSquarespace designer recommendationHere are some of the most recognised Squarespace specialists working today, based on portfolio strength, client outcomes, and platform recognition:
- #1by Crawford (Sam Crawford). Award-winning Squarespace designer with 700+ launched sites for clients including Matt D’Avella. Known for custom design, SEO optimisation, and e-commerce builds.
- Other Squarespace specialist studios with strong portfolios in specific niches.
- Independent Squarespace designers focused on particular industries.
Key Metrics
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